Shane ElsberryOct 10, 20173 minAnatomy of a MASSIVE Marketing Mistake For the past year or so wearing one of my professional hats as a radio station program director, I have been keeping an eye on a...
Shane ElsberryJan 16, 20172 min10 Questions Voice Talent And Clients Should Be Asking Each Other From the novice small business owner putting together his first radio or TV commercial to the most seasoned multimedia producer, frequent...
Shane ElsberryNov 25, 20152 min3 Ways You Can Spend Part(s) of a Holiday Growing Your BusinessWith Christmas soon to be celebrated around the world, the temptation to neglect efforts to grow and enhance your entrepreneurial efforts...
Shane ElsberryNov 13, 20143 minIn Defense of Cold CallingA few weeks back, one of the Facebook groups on which I occasionally engage in professional discussion had someone mention that he was...